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Capturing Love: How Socially Michelle & Co. Revolutionized Wedding Memories

We are thrilled to introduce you to the dynamic force behind Socially Michelle & Co., Cyprus' first Wedding Content Creator. The journey of this innovative business is a testament to passion and resilience. After the COVID-19 pandemic left her without work, Michelle, the creative mind behind Socially Michelle & Co., began helping a friend's wedding planning business. With her knack for capturing moments and creating engaging reels, Michelle quickly turned a favor into a flourishing business. Her very first wedding project on July 9, 2022, set the stage for what would become a thriving venture. Today, she stands at the forefront of wedding content creation in Cyprus, offering couples a unique and memorable way to relive their special day. Join us as we delve into the inspiring story of Socially Michelle & Co. and the woman who made it all possible.




What inspired you to start Socially Michelle & Co. and become Cyprus' first Wedding Content Creator? 


My journey to starting Socially Michelle & Co. and becoming Cyprus' first Wedding Content Creator was quite accidental! After COVID-19, I wasn't working and started helping my friend, a wedding planner, at her events. As the girl who always took photos before anyone could eat or drink, I began making reels to promote her business. One bride-to-be asked if I could do the same for her wedding. At first, I said no, but she convinced me, and I charged her just 65 EUR for my first wedding on July 9, 2022. The reels from that wedding were a hit, and suddenly, I had more people wanting the same. What began as a helping out a friend quickly turned into a thriving business, and that's how Socially Michelle was born!




Can you share some of the challenges you faced in the early stages and how you overcame them? 


The beginning was tough, and there were times I wanted to quit. When I started, I was working with friends in the industry, so I didn't realize the controversy it would stir up. Some photographers and videographers refused to work with me, and some suppliers claimed it was a conflict of interest and even a copyright issue.


I was always nervous when working with a new supplier for the first time. I made sure to keep my distance, respect their space, and let them get their shots first since they were the priority. However, I also believed that we were all hired by the couple to be there, so teamwork and communication were crucial. I made it a point to understand where other suppliers needed to be for key moments so we could work smoothly together.


Over time, I've built strong working relationships with many suppliers in Cyprus. So far, there have been no complaints, and I aim to maintain that positive reputation. I'm incredibly grateful to the suppliers who have supported me on this journey. I've learned a lot from them, and I wouldn't be where I am today without their support.



What are some of the key milestones that you are proud of since starting the business? 


Having been established for over two years now, I'm incredibly proud to say I'm Europe's First Wedding Content Creator. The journey began with a rocky start, but I'm proud to have introduced this concept to the industry, built a strong reputation among suppliers, and paved the way for new content creators.


One key milestone was the expansion of our team. We've grown our team of freelancers and even taken on a full-time staff member. Recognition also came our way when Loverly named me their 2024 Best International Innovator, which was a huge honor.


Additionally, we've expanded our services internationally, covering Greece and Italy, with over 15 incredible destination weddings booked. Perhaps one of the most significant and personal achievements was being booked for a wedding photographer's own wedding, which felt like a true testament to the trust and respect I've earned in the industry.


These milestones reflect our growth and the impact we've made in the wedding industry, and I'm incredibly proud of what we've accomplished.




Could you give us a detailed overview of the services you offer? 


We focus on capturing those natural, candid moments that make your day so special.


From behind-the-scenes excitement to the dance floor antics, we document every part of your wedding journey.


We love adding a modern twist with TikTok trends and creative touches that reflect your unique style.


You'll get all the raw footage within 24 hours so you can relive the excitement right away.


And in just 4 days, we'll deliver beautifully edited reels ready to share on social media or keep as treasured memories.


Choosing us means choosing a team that's as excited about your wedding as you are, ready to bring the energy and fun to every shot!


What do you believe sets Socially Michelle & Co. apart from other content creators in the wedding industry?


 What makes Socially Michelle & Co. stand out in the wedding industry is our passion for innovation and creativity. While others might stick to trends, I'm always looking to shake things up and bring fresh ideas to the table. I attend workshops to keep improving and expanding our style.

Even as the market gets more crowded, I believe in staying original and finding new ways to make each wedding video special. We're all about creating unique experiences that reflect your personality, not just capturing moments. Our goal is to deliver content that's not just memorable but truly one-of-a-kind.




Are there any projects or clients that have stood out to you?  


One of the most meaningful experiences for me has been working with influencers who trusted me to capture their weddings. It's a humbling experience because these individuals have a wealth of experience themselves. The pressure to deliver up to their expectations is significant, but it's also incredibly rewarding.


I'll always cherish the moments when they've expressed how happy they were with my work, saying it was the best decision they made for their wedding. It's moments like these that fuel my passion and remind me of the importance of striving for excellence in every project. Working with clients who appreciate and value my work at such a level is truly gratifying and pushes me to continue to grow.


How do you ensure that each couple has a unique and memorable experience with your services? 


We start by getting to know your vision and preferences. Whether it's the music you love or the type of moments you cherish, we tailor our approach to reflect your unique style.


We have detailed conversations to understand your expectations and dreams for your wedding reels. This helps us capture all the moments that matter most.


We stay flexible throughout the process, ready to adjust to any new ideas or changes along the way. Our goal is to ensure you feel comfortable and confident that we're capturing your day exactly as you imagined.



What are your future plans for Socially Michelle & Co.?


Any upcoming projects or expansions? I want to attract more Cypriot couples to experience the value and creativity we bring to weddings through content creation. By showcasing this exciting, relatively new concept that we offer, I aim to build a stronger presence within the local community.


Educating the Cypriot market about the benefits of wedding content creation is essential. I plan to engage in marketing initiatives and community outreach to demonstrate how this innovative approach can enhance their wedding day memories.


Beyond Cyprus, I aim to expand our services across Europe and potentially beyond. Building on our success with expat weddings, I'm excited to explore new markets and opportunities to share our distinctive style of capturing love stories.


Continuous innovation and growth are also key. Whether through attending workshops, experimenting with new creative techniques, or refining our service offerings, I'm committed to staying ahead in the field of wedding content creation.


Ultimately, my goal is to make Socially Michelle & Co. a reliable choice for couples who want to enhance their wedding day memories.




Do you have any advice for aspiring wedding content creators? 


Start by building your portfolio with some weddings at a discounted rate or even for free. It's a great way to show what you can do and get experience.


Attend workshops and training sessions to learn new tricks and meet others in the industry. It's not just about skills—it's also about building connections.


Networking is key! Get to know wedding planners, photographers, and vendors. Working together can lead to more gigs and recommendations.


Keep up with the latest trends and ideas in wedding videography. Staying fresh and creative will help you stand out to couples looking for something special.


Most importantly, focus on providing the best service. Being reliable and delivering great results will make you a go-to for couples on their big day.


Stay open to learning. Every wedding is a chance to grow and improve. Enjoy the process of becoming a trusted wedding content creator!




How can interested clients get in touch with you and learn more about your services?


Clients can easily get in touch with us and learn more about our services through several convenient channels. They can send us a message via Instagram, reach out on WhatsApp, send an email, or use the enquiry form on our website. We're always available and ready to discuss how we can make their wedding day unforgettable!


As we wrap up our conversation with the visionary behind Socially Michelle & Co., it's clear that Michelle's journey from an unexpected start to becoming Cyprus' first Wedding Content Creator is nothing short of inspiring. Her dedication to capturing the essence of love and joy in every wedding has not only set her apart but also revolutionized the way couples remember their special day. We look forward to seeing how Socially Michelle & Co. continues to innovate and grow, bringing more unforgettable memories to life. Thank you, Michelle, for sharing your incredible story with us.


Contact Socially Michelle & Co:


T: 95 128270

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